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July 29th, 2010 | Lauren Proctor

Interview: Bulgari Launches Mobile App For Interactive Campaign

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection. (FashionablyMarketing.me)

Luxurious L2
July 29th, 2010 | Lauren Proctor

In China, Pabst Blue Ribbon is Pure Gold

Recession got you down? There’s a new way to reach a 1.3 billion-strong market. Rebrand your run-of-the-mill American product, launch a “luxury” ad campaign and sell it in China for 20 times what you sell it for in the U.S. (Time.com)

Luxurious Fashion
July 29th, 2010 | Lauren Proctor

Fashion’s Night Out Details From Around the World

Fashion’s Night Out is quickly approaching and it’s going to be huge. During the week of September 10 events will be taking place across the globe. (Fashionista)

July 28th, 2010 | Lauren Proctor

Hotels Look for the Key to Social Media

You used to have to be an avid reader of newspaper travel sections to glean much information about hotels; otherwise, you asked your friends or relied on a travel agent. Today, everybody on the Internet is your best friend, and they all have something to say about where to stay. (ClickZ)

Luxurious Mobile
July 28th, 2010 | Lauren Proctor

Top 5 Mobile Commerce Trends for 2010

By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones. Here are five mobile commerce trends to keep an eye on for the remainder of 2010. (Mashable)

Luxurious Consumers
July 28th, 2010 | Lauren Proctor

Where’s the Money In America?

Luxurious Consumers
July 28th, 2010 | Lauren Proctor

Luxury’s Love Affair with High-Tech

The intersection of technology and luxury is more apparent and pervasive in the luxury market today than ever before. From social networking restaurants, to vehicle office management software, to accessorizing luxury products, technology is the height of luxury. Today’s tech speaks to several pillars of luxury: exclusivity, badge of importance and an immersive experience. (Sparxoo)

Luxurious Automotive
July 28th, 2010 | Lauren Proctor

China Becomes #1 Market For Porsche Cayenne

Along with its German counterparts Mercedes-Benz and BMW, Porsche has benefitted greatly from China’s growing love affair with the automobile, going from sales of around 50 vehicles per year after entering the mainland market in 2001 to over 8,500 in 2009. (Jing Daily)

Luxurious Retail
July 27th, 2010 | Lauren Proctor

Luxury Still Leading the Recovery

American Express Publishing and partner the Harrison Group issued their annual Survey of Affluence and Wealth in America this week, and they find that 53% of the $56 billion that will return to the U.S. economy in consumer spending this year will focus on luxury goods. (min online)

Luxurious Consumers
July 27th, 2010 | Lauren Proctor

The Four Species of Wealthy Consumers

To the average Joe, the luxury-watch business might seem completely upside down. The most expensive, in-demand watches these days are solid black, ultrathin timepieces with little or no identifying brand markers. They are designed not to be noticed.(Wall Street Journal)

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