July 29th, 2010 | Lauren Proctor
For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection. (FashionablyMarketing.me)
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July 29th, 2010 | Lauren Proctor
Recession got you down? There’s a new way to reach a 1.3 billion-strong market. Rebrand your run-of-the-mill American product, launch a “luxury” ad campaign and sell it in China for 20 times what you sell it for in the U.S. (Time.com)
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July 29th, 2010 | Lauren Proctor
Fashion’s Night Out is quickly approaching and it’s going to be huge. During the week of September 10 events will be taking place across the globe. (Fashionista)
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July 28th, 2010 | Lauren Proctor
You used to have to be an avid reader of newspaper travel sections to glean much information about hotels; otherwise, you asked your friends or relied on a travel agent. Today, everybody on the Internet is your best friend, and they all have something to say about where to stay. (ClickZ)
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July 28th, 2010 | Lauren Proctor
By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones. Here are five mobile commerce trends to keep an eye on for the remainder of 2010. (Mashable)
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July 28th, 2010 | Lauren Proctor
The intersection of technology and luxury is more apparent and pervasive in the luxury market today than ever before. From social networking restaurants, to vehicle office management software, to accessorizing luxury products, technology is the height of luxury. Today’s tech speaks to several pillars of luxury: exclusivity, badge of importance and an immersive experience. (Sparxoo)
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July 28th, 2010 | Lauren Proctor
Along with its German counterparts Mercedes-Benz and BMW, Porsche has benefitted greatly from China’s growing love affair with the automobile, going from sales of around 50 vehicles per year after entering the mainland market in 2001 to over 8,500 in 2009. (Jing Daily)
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July 27th, 2010 | Lauren Proctor
American Express Publishing and partner the Harrison Group issued their annual Survey of Affluence and Wealth in America this week, and they find that 53% of the $56 billion that will return to the U.S. economy in consumer spending this year will focus on luxury goods. (min online)
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July 27th, 2010 | Lauren Proctor
To the average Joe, the luxury-watch business might seem completely upside down. The most expensive, in-demand watches these days are solid black, ultrathin timepieces with little or no identifying brand markers. They are designed not to be noticed.(Wall Street Journal)
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